In the world of HR, some individuals shine brightly, making a lasting impact that reverberates across organizations and industries. Rebeca Fernández an esteemed alumni, is undeniably one of those luminaries. With an extensive background in HR technology and People Analytics, she’s a force to be reckoned with in the realm of Human Resources.

Rebeca’s journey has been significantly influenced by ISO 30414, a global HR standard that has transformed the way organizations approach HR metrics and reporting. Notably, she made history by becoming the first in Spain to qualify for ISO 30414 certification, marking a pivotal moment in her career. Through ISO 30414, she has witnessed a pivotal shift towards standardized approaches, heralding a new era of credibility and reliability in HR practices. Recognizing the importance of this change, she has not only embraced ISO 30414 but has also paved the way for others to follow in her footsteps. As the CEO and Co-founder of AwAre, a company with a data-driven employee engagement mobile application, Rebeca has integrated ISO 30414 principles into the core of her organization’s ethos.