Khadija Bint Qasim, a Senior Executive at FFBL (Fauji Fertilizer Bin qasim Limited), has been at the forefront of implementing cutting-edge practices in HR, and her insights into the transformative power of ISO30414 show how keen she is to keep learning more.

Khadija says that ISO30414 taught her ‘the right way of doing things,’ and that with the help of metrics, one can measure different domains in HR, and can quantify data in a way that has some value, which further helps one to identify areas that need improvement using data analytics.

Khadija highlights the importance of embracing standardized metrics in HR practices. With ISO30414, she is not just measuring HR performance; she’s unlocking valuable insights to drive strategic decisions and continuous improvement.