In 8 years of experience as a Human Resource Professional, she has had the opportunity to work in various functions and projects of HR, including Compensation & Benefits, Talent Attraction, and Talent Management, that has allowed her to comprehend the role of HR overall. To drive alignment with Global strategies and act as a change agent in collaboration with business to engage employees through a new performance management approach and enhance the culture of teams and organization based on the company’s values are some of the key projects she has been associated with and is acknowledged for; it has helped to shape her up as a professional HRBP. As an HR enthusiast, Junal believes that understanding the business mechanism and effectively communicating the impact HR creates on business through data analytics is the key to successful strategic partnering.

Junal further described the vitality of ISO 30414 Human Capital Reporting Standard for an organization, “The usage of ISO 30414 supports the organization to analyze the human capital contribution and provides standards to report on human capital through a data-driven approach to people management. It provides insights and highlights the good practices and improvements in HRM processes to boost the company’s performance and productivity in comparison with the industry’s standards.” In Pakistan, global HR standard ISO 30414 has been introduced by Zahid Mubarik SHRM-SCP, GPHR, SPHRi CEO HR Metrics. Since then, it has proven to be a pioneer in establishing a benchmark for measuring the effectiveness of an organization’s HR Program, transparently, and consistently. ISO 30414 Standard is a complete and organized methodology that sets up guidelines and boundaries for HR experts so as to empower them to exhibit the estimation of the Human Capital of an organization through Human Capital Reporting (HCR) to the internal and external stakeholders. The ISO 30414 also allows the organizations to identify growth opportunities and make calculated decisions to ensure the best outcomes. Establishing a standardized benchmark enables the organization to adapt globally recognized business practices that ensure long-term success and credibility.

HR Metrics provides the ISO 30414 Certification. The 1SO 30414 Human Capital Reporting Standard is a voluntary guideline for all types and sizes of organizations, intending to establish a worldwide standard for quantifying and analyzing key employee-related metrics. HR Metrics, a consulting and training firm, provides competency-based SHRM certification, ISO global HR Standards Certification and audit, HR data, analytics, diversity & Inclusion management tools to optimize organizational performance. Many experts across the world have developed it. Other services provided by HR Metrics included many that allow organizations to align workforce performance with the organization’s performance based on evidence-based data, analytics framework, e.g., the SHRM Certification and GDIB Standards. Lastly, the “Workforce Tomorrow” HR Magazine by HR Metrics provides global insight on local best practices for developing people management strategy in terms of employment branding, talent acquisition, retention, development, leadership growth, HR technology, diversity, innovation, and ethics.

Junal further emphasized that to ensure successful partnering with business, in addition to the understanding of the business acumen, it is essential that all HR Professionals invest their time in this valuable learning opportunity. She reiterated that this course on ISO 30414 enables HR professionals to comprehend the use of metrics and provides relevant information and guidance on business-critical human capital issues to the internal and external stakeholders on how HR experts can continue to achieve value through people in the organization to sustain performance and productivity.