Dr. Romana Azaz is an HR Professional working as an HR Business Partner in a leading Multinational Company, Bayer. She graduated as a Medical Doctor and practiced medicine from Aga Khan University, Jinnah Hospital Karachi & PIMS Hospital Islamabad. After joining Bayer in 2005, she explored her talent not only in medicine but also in Marketing and Sales. During her tenure, she kept on upgrading her knowledge & education by obtaining certifications in HR, Marketing, and Sales. She conducts Performance Management, Talent Management through personnel organizational conference, coaching & sales training for Management & Sales team to enhance the business value, performance, and excellence. She is currently also holding the position of Chairperson of the Harassment Committee in her organization and HR Lead for Diversity & Inclusion.

Recently, Romana attended the session “Competent in ISO 30414 Human Capital Reporting Standard” conducted by HR Metrics. Romana believes it is essential to have a holistic picture of the organization & how to develop and support the foundation for which people analytics standard like ISO 30414 is necessary. The ISO 30414 Standard promotes higher transparency for the stakeholders since it enables the user to carry out HR data analysis and hence quantify the HR processes. In turn, HR professionals are able to evolve and adopt global business practices through the application of ISO 30414 Human Capital Reporting Standard. Romana, as a successful HR Business Partner acts as an employee champion and change agent. She is an enthusiastic learner and enjoys gaining knowledge through academic endeavors; practical experiences. The enriching experience of ISO 30414 has significantly increased Romana’s understanding of the crucial business mechanism and strategic HR practices in order to achieve organizational goals. Additionally, Romana believes that one needs to have hobbies, passions & dreams for a healthy mind. She is passionate about reading, exploring the world with its different cultures, and meeting new people and her mantra is Stand strong, Believe in yourself, Chase your dreams.

As an experienced HR professional, Romana values the ISO 30414 Human Capital Reporting Standard since it provides organizations a system to analyze and quantify the human capital through a data-driven approach to management processes. According to Romana, the crucial insights delivered through ISO 30414 highlight beneficial strategies and developments in the management process. Eventually, this contributes to the enhanced performance of employees and overall productivity in the organization. This standardized approach to measure and report human capital is vital to an organization’s progress and success. Organizations can thus inevitably enhance efficiency and increase stakeholder engagement while acclimatizing their business practices to global standards through the use of the ISO 30414 Standard. Global HR standard ISO 30414 has been introduced in Pakistan by Zahid Mubarik SHRM-SCP, GPHR, SPHRi CEO HR Metrics. Since then, it has become a pioneer in establishing a benchmark for a systematic and strategic approach to measuring the effectiveness of HR activities.

HR Metrics provides the ISO 30414 Certification. The 1SO 30414 Human Capital Reporting Standard is a voluntary guideline for all types and sizes of organizations, intending to establish a worldwide standard for quantifying and analyzing key employee-related metrics and is developed by many experts across the world. HR Metrics, a consulting and training firm, provides competency-based SHRM certification, ISO global HR Standards Certification and audit, HR data, analytics, diversity & Inclusion management tools to optimize organizational performance. Other services provided by HR Metrics included many that allow organizations to align workforce performance with the organization’s performance based on evidence-based data, analytics framework, e.g., the SHRM Certification and GDIB Standards. Lastly, the “Workforce Tomorrow” HR Magazine by HR Metrics provides global insight on local best practices for developing people management strategy in terms of employment branding, talent acquisition, retention, development, leadership growth, HR technology, diversity, innovation, and ethics.